Foreword

Team: Nathan, Hannah, Kent, Christopher

Trigger: Started through harvesting learnings from client engagement

Purpose: Want product innovation to grow at TW in order to better serve clients

TW Problem: Recognize need to better define what Product Innovation is, how we talk about it, and how to do it at scale

WHY:

• why do clients need product innovation?

  • remain relevant to their customers or employees

  • be competitive in the market

  • deliver value to the customers

  • grow as a business

• why do we have a product innovation practice/offering?

  • our existing delivery model fails to deliver products

  • to be in more strategic partners with clients

  • stay relevant and competitive

  • have longer lasting engagements

HOW:

• how it works and operates at scale

  • tools

  • methodologies

  • principles and practices

WHAT:

• what does it look like operationally

  • client acquisition / sales funnel

  • team composition and staffing

  • engagement and delivery model

  • growth with clients